Singer Rihanna Does Charity ad Campaign
Hip Hop Music News: Rihanna Rihanna is the new face of Gucci's new Tattoo Heart Collection, which will see 25% of each purchase donated to UNICEF.
Gucci's creative director Frida Giannini told USA Today why they selected the chart-topper to be the face of the collection.
Rihanna said of the collaboration, "I'm so proud when I see it because I would never have thought, in a million years, that I'd be a spokesperson for Gucci. It's such a massive brand."
Rihanna Gucci Advertising Video
